Shoots: Jason Scott

Jason Scott is a new clothing line targeting mainly men, though Scott has items tailored for women as well with the unofficial tag, "You'll want to steal your boyfriend's t-shirt"; this of course is making reference to the fact girls/girlfriends are often caught donning their boy's shirt after spending the night, as men's basics are far more comfy than the couture yet restricting and uncomfortable fashions of ladies.

While the concept of his clothes is very basic (vnecks, t's, hoodies, etc) , the quality of the material is INSANELY soft and comfortable; think of a much higher quality 'American Apparel'. Seriously, the cotton is like butter to the touch.

After an "auditioning" stage, Scott selected yours truly to shoot his inaugural campaign launch, that will premiere later this year. His themes were light, fun, and playful... not wanting to come off like he's trying too hard or the clothes are "beat-you-over-the-head sexy/contrived". I told him that it's ALL in the models for something like this and I'd do my part to best capture their energy.

Jeff and Marielle were selected from hundreds of submissions (thankfully I didn't have to go through that mess) and when the models showed up on set this past Saturday, I knew Scott had hit gold.

First off, Marielle was a ball of light-- high spirited, bubbly, funny, and my most favorite quality of all-- never complained once! Jeff was a shot of adrenaline that never wore off; a new story (mostly funny) between every break or set-up, he was a 6-hour one-man show. Needless to say, it was a great pleasure working with both of them.

Onto the shoot, like I had told Scott before, it's ALL about the models. Personally, I find nothing more contrived than a male and female model-couple, shoved together in a set-up, and directed to "look" a certain way. For some reason, it reads better on a single model... but as soon as your pluralize the subject, the shot begins to look like a bad diorama.

Thank God Scott was against anything overly constructed and simply encouraged the models to relax with each other and have fun. This made for some great candid shots, as well as (hopefully) what will be perceived as soft, tiny intimate moments between a boy and a girl.

I was completely exhausted by the end of the day, but that's only a sign of all the hard work that everyone put in. Look for JASON SCOTT clothing to hit high-end department stores and boutiques later in the year.